← Search Journal of Marketing Research 2004 Annotated Subject Index and Author/Title Index Vol. XLI, 2004 DOI10.1509/jmkr.41.4.491.47010 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓