Journal of Marketing Research 1973

A Cautionary Note on Innovative Overlap

Ronald L. Tatham; Ronald J. Dornoff

DOI

10.2307/3149836

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓