Journal of Marketing Research 1979

Improved Method for Comparing Rank-Order Preferences of Two Groups of Consumers

Adrian B. Ryans; V. Srinivasan

DOI

10.2307/3150834

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓