Journal of Marketing Research 1973

Well-Intentioned and Sorely Needed, but Potentially Harmful in Oversimplification

Ruth Ziff; Joel N. Axelrod

DOI

10.2307/3149839

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓