Journal of Marketing Research 1965

Factors Influencing the Relationship between Buying Plans and Ad Readership

Stewart A. Smith

DOI

10.2307/3149335

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓