Journal of Marketing Research 2002

2002 William F. O’Dell Award/2002 Paul E. Green Award

DOI

10.1509/jmkr.39.3.0.19113

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓