← Search Journal of Marketing Research 1964 Sequential Estimation as a Tool in Marketing Research Jack Moshman DOI10.2307/3150381 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓