Journal of Marketing Research 1977

On the Validity and Reliability of Direct Similarity Judgments: A Comment

Robert E. Wilkes; James B. Wilcox

DOI

10.2307/3150481

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓