Journal of Marketing Research 1982

New Books in Review

Arun K. Jain

University at Buffalo, State University of New York

DOI

10.1177/002224378201900315

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓