← Search Journal of Marketing Research 1965 Soviet Research on Audience Reaction to Motion Pictures John Rimberg DOI10.2307/3149338 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓