Journal of the Academy of Marketing Science 2010

Customer relationship management and company performance—the mediating role of new product performance

Holger Ernst¹; Wayne D. Hoyer²; Manfred Krafft³; Katrin Krieger¹

¹ WHU – Otto Beisheim School of Management · ² The University of Texas at Austin · ³ University of Münster

DOI

10.1007/s11747-010-0194-5

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓