Journal of the Academy of Marketing Science
2020
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
Julie Guidry
Moulard1;
Randle D.
Raggio2;
Judith Anne Garretson
Folse3
1 Louisiana Tech University · 2 University of Richmond · 3 Louisiana State University
- DOI
- 10.1007/s11747-020-00735-1
- Sources
-
semanticscholar
openalex
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