Journal of the Academy of Marketing Science
2015
When will price increases associated with company donations to charity be perceived as fair?
Nicole
Koschate-Fischer1;
Isabel V.
Huber1;
Wayne D.
Hoyer2
1 Friedrich-Alexander-Universität Erlangen-Nürnberg · 2 The University of Texas at Austin
- DOI
- 10.1007/s11747-015-0454-5
- Sources
-
semanticscholar
openalex
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