Journal of the Academy of Marketing Science 2014

Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?

Maik Eisenbeiss¹; Markus Cornelißen²; Klaus Backhaus²; Wayne D. Hoyer³

¹ University of Cologne · ² University of Münster · ³ The University of Texas at Austin

DOI

10.1007/s11747-013-0366-1

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓