Journal of the Academy of Marketing Science 1984

An analysis of need-appeals in television advertising

James U. McNeal; Stephen W. McDaniel

Texas A&M University – Kingsville

DOI

10.1007/bf02729495

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓