Journal of the Academy of Marketing Science 1984

An Analysis of Need-Appeals in Television Advertising

James U. McNeal; Stephen W. McDaniel

Texas A&M University – Kingsville

DOI

10.1177/009207038401200205

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓