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MIS Quarterly 2009

Nonlinearities between attitude and subjective norms in information technology acceptance

TitahRyad; BarkiHenri

Abstract

Empirical results both from information technology acceptance research as well as from other fields suggest that attitude and subjective norms may have a nonlinear relationship. Based on the econom...

DOI
10.5555/2017434.2017446
Sources
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