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MIT Sloan Management Review 2026

The Eight Core Principles of Strategic Innovation

Gina Colarelli O'Connor; Christopher Meyer

Abstract

Most successful companies start off with a bang — an exciting breakthrough innovation. As time passes, their focus shifts to maintaining and improving existing business lines. To prevent their decline in today’s economy, mature companies need to build a permanent capability for strategic innovation. Research on mature companies that have maintained a flow of innovation has uncovered what that capability consists of and how to build it.

DOI
10.63383/smfx7330
Sources
openalex

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