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MIT Sloan Management Review 2026

How to Grow Without Betting Big

Adam Job; Ulrich Pidun; Valentín Szekasy

Abstract

Many leaders and companies shy away from a high-risk strategy built around big gambles. But they still want to grow. According to BCG Institute research, companies that succeed with lower-risk growth have strategies that feature four elements: the commercialization of existing capabilities, small acquisitions, smart partnerships, and diversified bets. Learn from real-world successes.

DOI
10.63383/rcwx6909
Sources
openalex

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