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MIT Sloan Management Review 2026

Transforming Manufacturing at Pfizer: The Hard Part Was Not the Technology

George Westerman; David Kiron

open access

Abstract

Pfizer succeeded in digitizing its manufacturing operations not by improving the technology alone but by rebuilding trust, processes, and collaboration between digital and plant teams. This case study demonstrates that successful transformation depends first on strong operational foundations, integrated systems, and organizational alignment.

DOI
10.63383/wgxo3155
Sources
openalex

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