Organizational Behavior and Human Decision Processes 2001

Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice

Joffre Swait¹; Wiktor Adamowicz²

¹ Advanis Inc. University of Florida · ² University of Alberta

DOI

10.1006/obhd.2000.2941

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓