Organizational Behavior and Human Decision Processes 2011

Asymmetric option effects on ease of choice criticism and defense

Thomas Kramer¹; Michal Maimaran²; Itamar Simonson³

¹ University of South Carolina · ² Northwestern University · ³ Stanford University

DOI

10.1016/j.obhdp.2011.10.005

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓