← Search Research Policy 2019 Heuristics, not plumage: A response to Osterloh and Frey's discussion paper on ‘Borrowed plumes’ Steven Wooding University of Cambridge open access DOI10.1016/j.respol.2019.103871 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓