← Search Research Policy 1997 Rethinking the market-technology relationship for innovation John Howells1,2 1 Aarhus University · 2 Brunel University of London open access DOI10.1016/s0048-7333(96)00904-3 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓