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In the mood for entrepreneurial creativity? How optimal group affect differs for generating and selecting ideas for new ventures

Jill Perry-Smith¹; Russell Coff^2,3

¹ Emory University · ² University of Wisconsin System · ³ University of Wisconsin–Madison

Superior entrepreneurial creativity arises when teams are effective at both generating diverse alternatives and culling them to select the best solution. We develop theory about how the optimal group mood varies for the generation and selection stages of creativity. Using data from an entrepreneurial creativity task, we find that these stages require distinct collective moods. While an activated‐pleasant mood promotes variance generation, idea selection requires a very different mood. Findings suggest that some teams fail to make transitions to the appropriate mood. We conclude by discussing implications for promoting entrepreneurial creativity. Copyright © 2011 Strategic Management Society.

DOI

10.1002/sej.116

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