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Marketing Science 2026

Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?

Yikun Jiang1; Kosuke Uetake2; Nathan Yang3

1 Mitch Daniels School of Business, Purdue University, West Lafayette, Indiana 47907 · 2 School of Management, Yale University, New Haven, Connecticut 06511 · 3 Gies College of Business, University of Illinois Urbana–Champaign, Champaign, Illinois 61820;

Abstract

Premium adoption in mHealth.

DOI
10.1287/mksc.2022.0437
Language
en
Sources
crossref

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