1 Department of Marketing, Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40515 · 2 Department of Marketing, Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195 · 3 Department of Operations & Decision Technologies, Kelley School of Business, Indiana University, Bloomington, Indiana 47405
Abstract
How consumers’ strategic identity disclosure decisions under AI accuracy parity policy interact with firm’s AI recommendation and AI learning investment decisions.