1 Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada · 2 Rotman School of Management, University of Toronto, Toronto, Ontario M5S 1J5, Canada · 3 Department of Marketing, The Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong
open access
Abstract
This paper examines how digital platforms can maximize serialized-content revenue by balancing binge consumption and product exploration through hybrid release strategies.