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Marketing Science 2026

The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb

Mohsen Foroughifar1; Nitin Mehta2

1 Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213; · 2 Department of Marketing, University of Toronto, Toronto, Ontario M5S 1J5, Canada

Abstract

This paper examines the challenges of deploying an AI pricing tool developed by Airbnb and explores possible solutions.

DOI
10.1287/mksc.2024.0964
Language
en
Sources
crossref openalex

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