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Commentaries on Katona, "Psychology and Consumer Economics"
Journal Article Commentaries on Katona, “Psychology and Consumer Economics” Get access Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 9–12, https://doi.org/10.1086/208576 Published: 01 June 1974
Commentaries on Ward, "Consumer Socialization"
A Complementarity Model of Consumer Utility for Item Collections
A model is developed that portrays certain types of interactions as well as main effects in consumer evaluation tasks. The model is illustrated with menu preference data and its potential use in other types of multi-attribute choice situations is described.
Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem
Journal Article Federal Programs to Measure Consumer Purchase Expectations, 1946–1973: A Post-Mortem Get access John McNeil John McNeil Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 1–10, https://doi.org/10.1086/208594 Published: 01 December 1974
Children's Reactions to Television Advertising: An Experimental Approach
Both the effects of a child's expectancy of receiving a toy and the number of TV commercials he sees for the toy were examined in an experimental paradigm. In a 3 × 3 factorial design, eight to ten year old boys (N = 133) were presented with low, moderate or high expectancies of obtaining a toy, followed by 0, 1 or 3 exposures to a TV commercial for the toy.
A Study of the Role of Beliefs and Intentions in Consistency Restoration
The relationships among beliefs, knowledge, intentions and behavior of cigarette smokers were studied. The results suggest consistency is being restored by stating an intention to quit or by espousing beliefs, some of which evidence factual or reasoning distortions.
Psychology and Consumer Economics: Comment
F. Gerard Adams, F. Thomas Juster; Commentaries on McNeil, “Federal Programs to Measure Consumer Purchase Expectations”, Journal of Consumer Research, Volu
An Experimental Investigation of Consumer Behavior in a Controlled Environment
This article describes the general structure of controlled economic environments and reports the results of a series of experimentally-induced price changes on consumer behavior in one such environment. The experimental results demonstrate the suitability of controlled economic environments as laboratories for the experimental analysis of consumer behavior and add to our understanding of consumer behavior, particularly with respect to the continuing effects of temporary price changes on the composition of consumption.
Toward a Statistics for Consumer Decision Net Models
Journal Article Toward a Statistics for Consumer Decision Net Models Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 71–80, https://doi.org/10.1086/208583 Published: 01 June 1974