Attention, Please: Firms’ Responses to Local Stakeholders’ Attention to Corporate Social Responsibility
Despite increasing attention paid by local stakeholders to corporate social responsibility (CSR), little is known about whether and how firms respond to this attention. To address this gap, in this paper I examine the impact of local stakeholders’ CSR attention, measured using the state-level Google Search Volume Index (SVI) for “corporate social responsibility,” on firms’ CSR activities. I find that firms increase their CSR commitments, particularly in the community, employee, and environmental dimensions, and improve the quality of their CSR reports in response to an increase in local stakeholder attention. This effect is more pronounced among larger and more visible firms, as well as those with larger boards and higher levels of board independence, female board representation, and CEO compensation. In contrast, I find no evidence that local stakeholder attention affects firms’ other investment activities. Finally, I show that firms’ active responses to local stakeholders’ CSR attention are associated with an increase in future firm value, consistent with stakeholder theory. Together, these findings highlight the key influence of local stakeholder attention on firms’ CSR strategies and outcomes.