Knowledge that Transforms

Journal Article JCR Forthcoming Articles Get access Journal of Consumer Research, Volume 15, Issue 3, December 1988, BackCover, https://doi.org/10.1093/jcr/15.3.BackCover Published: 01 December 1988

Journal Article Preference Trees, Preference Hierarchies, and Consumer Behavior Get access Don L. Coursey Don L. Coursey Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 407–409, https://doi.org/10.1086/209180 Published: 01 December 1988 Article history Received: 01 March 1988 Revision received: 01 June 1988 Published: 01 December 1988

This study presents a general methodology capable of addressing a number of fundamental questions in consumer policy. Are consumers paying more than the minimum price for a given bundle of attributes? If so, what brands cost more than the consumer needs to pay? What would be the degree of improvement in the consumer's well being if some intervention sets the price of such inefficient brands at the efficient level? We apply the methodology to data on atuomobiles and several other goods and analyze the determinants of efficiency.

Homeownership is one of the most important financial and social decisions consumers face. Typically, this decision is made jointly with decisions such as how much to save and whether to move. Although major consumption decisions most often are studied independently in consumer research, modeling interdependencies can contribute to interpretation of influences on their outcomes. The interdependency between decisions of homeownership and residential mobility is modeled in a conditional logit specification with household status level and cognitive factors as explanatory variables. Results indicate that these constructs have indirect effects on ownership through mobility that are unobserved if the decisions are considered independently.

Journal Article Relativism Revidivus: In Defense of Critical Relativism Get access Paul F. Anderson Paul F. Anderson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 403–406, https://doi.org/10.1086/209179 Published: 01 December 1988 Article history Received: 01 September 1987 Revision received: 01 July 1988 Published: 01 December 1988

The study examines the impact of encoding of product information on temporal changes in product attitudes following exposure to discounting appeals. The sleeper effect, which is manifested by increased message effectiveness over time, was observed in two replications when participants were induced to encode the message elaboratively. Under this condition, consumers were guided to imagine themselves consuming the advertised products while viewing the ads. The sleeper effect was not observed, however, when consumers were not induced to elaborate on and integrate message information (Experiment 1 ) or when the request to imagine themselves using the products was delivered after the discounting cue was conveyed (Experiment 2). These findings support a model that postulates that the magnitude of the sleeper effect is influenced by the relative availability of the product information and the discounting cue appeal. Additional mediating mechanisms are explored and discussed.

Journal Article Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search Get access Merrie Brucks Merrie Brucks Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 117–121, https://doi.org/10.1086/209150 Published: 01 June 1988 Article history Received: 01 February 1987 Revision received: 01 December 1987 Published: 01 June 1988

Journal Article Relativism for Consumer Research? (Comments on Anderson) Get access Harvey Siegel Harvey Siegel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 129–132, https://doi.org/10.1086/209152 Published: 01 June 1988 Article history Received: 01 July 1987 Revision received: 01 November 1987 Published: 01 June 1988

Journal Article The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations Get access William D. Diamond William D. Diamond Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 280–283, https://doi.org/10.1086/209165 Published: 01 September 1988 Article history Received: 01 June 1986 Revision received: 01 March 1988 Published: 01 September 1988

Journal Article Relative to What—That is the Question: A Reply to Siegel Get access Paul F. Anderson Paul F. Anderson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 133–137, https://doi.org/10.1086/209153 Published: 01 June 1988 Article history Received: 01 November 1987 Revision received: 01 December 1987 Published: 01 June 1988