Customer participation in services: domain, scope, and boundaries Beibei Dong; K. Sivakumar Journal of the Academy of Marketing Science 2017 45(6), 944-965
Firm capabilities and growth: the moderating role of market conditions Hui Feng; Neil A. Morgan; Lopo L. Rego Journal of the Academy of Marketing Science 2017 45(1), 76-92
Toward a theory of customer engagement marketing Colleen M Harmeling; Jordan W. Moffett; Mark J. Arnold; Brad D. Carlson Journal of the Academy of Marketing Science 2017 45(3), 312-335
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods Joseph F. Hair; G. Tomas M. Hult; Christian M. Ringle; Marko Sarstedt; Kai Oliver Thiele Journal of the Academy of Marketing Science 2017 45(5), 616-632
The effectiveness of celebrity endorsements: a meta-analysis Johannes Knoll; Jörg Matthes Journal of the Academy of Marketing Science 2017 45(1), 55-75
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences Tim Hilken; Ko de Ruyter; Mathew Chylinski; Dominik Mahr; Debbie I. Keeling Journal of the Academy of Marketing Science 2017 45(6), 884-905
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation Rajan Varadarajan Journal of the Academy of Marketing Science 2017 45(1), 14-36
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers Carmen-Maria Albrecht; Stefan Hattula; Donald R. Lehmann Journal of the Academy of Marketing Science 2017 45(5), 720-740
Unveiling the recovery time zone of tolerance: when time matters in service recovery Jens Hogreve; Nicola Bilstein; Leonhard Mandl Journal of the Academy of Marketing Science 2017 45(6), 866-883
Customer engagement: the construct, antecedents, and consequences Anita Pansari; V. Kumar Journal of the Academy of Marketing Science 2017 45(3), 294-311