Knowledge that Transforms

Brian T. Ratchford, Manoj K. Agarwal; Estimating Demand Functions for Product Characteristics: Reply, Journal of Consumer Research, Volume 9, Issue 2, 1 Se

This article identifies and discusses several areas of product liability litigation that are concerned with the extent to which consumer conduct affects the defendant's liability for product-related injuries. Although courts have been reluctant to admit consumer research as evidence, researchers should eventually be able to supply evidence in cases involving negligence and strict liability.

Journal Article Estimating Demand Functions for Product Characteristics: Comment Get access Jon P. Nelson Jon P. Nelson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 219–220, https://doi.org/10.1086/208917 Published: 01 September 1982 Article history Received: 01 September 1981 Revision received: 01 February 1982 Published: 01 September 1982

Journal Article Search Behavior: A Note Get access Roger Dickinson Roger Dickinson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 115–116, https://doi.org/10.1086/208902 Published: 01 June 1982 Article history Received: 01 February 1981 Revision received: 01 November 1981 Published: 01 June 1982

Journal Article Perception of Time in Consumer Research: Comment Get access Terence A. Shimp Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 116–118, https://doi.org/10.1086/208903 Published: 01 June 1982 Article history Received: 01 July 1981 Published: 01 June 1982

Customer satisfaction, commitment, and knowledge were measured in a mandatory participation time-of-day electricity pricing experiment. Even with peak to off-peak price ratios as high as 8:1 and peak periods as long as 12 hours, customer satisfaction remained high. Over 80 percent of the customers reported some commitment to shifting appliance use, although customer knowledge of peak hours and price ratios was incomplete.

Issues and problems that emerged in using the Bettman-Park coding scheme for verbal “think-aloud” protocols are discussed, and ways to resolve them are suggested.

How do people cognitively react to persuasive communications? This study addresses this question from a cognitive structure/cognitive response perspective. Emphasis is on the impact of belief discrepancy on cognitive response behavior and the relationship between cognitive response and cognitive structure constructs.

Journal Article Perception of Time in Consumer Research: Rejoinder Get access Robert J. Graham Robert J. Graham Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 119–120, https://doi.org/10.1086/208904 Published: 01 June 1982 Article history Received: 01 April 1982 Revision received: 01 April 1982 Published: 01 June 1982

This paper describes a straightforward procedure for assessing the predictive validity of joint-space models applied to the generation and evaluation of new concepts. The results indicate a marked deterioration in predictive power when using joint spaces derived from data on real objects to predict evaluations of new concepts. Conjoint analysis appears to offer a sounder approach to this aspect of product development.