Strategic Alliances: A Synthesis of Conceptual Foundations P. R. Varadarajan; M. H. Cunningham Journal of the Academy of Marketing Science 1995 23(4), 282-296
Relationship Marketing of Services--Growing Interest, Emerging Perspectives L. L. Berry Journal of the Academy of Marketing Science 1995 23(4), 236-245
Rethinking the effect of perceived fit on customers’ evaluations of new products Daniel C. Smith; Jonlee Andrews Journal of the Academy of Marketing Science 1995 23(1), 4-14
Relationship marketing: The strategy continuum Christian Grönroos Journal of the Academy of Marketing Science 1995 23(4), 252-254
Customer Loyalty: Toward an Integrated Conceptual Framework A. S. Dick; K. Basu Journal of the Academy of Marketing Science 1994 22(2), 99-113
Price, Product Information, and Purchase Intention: An Empirical Study T.-Z. Chang; A. R. Wildt Journal of the Academy of Marketing Science 1994 22(1), 16-27
The Nature and Determinants of Customer Expectations of Service V. A. Zeithaml; L. L. Berry; A. Parasuraman Journal of the Academy of Marketing Science 1993 21(1), 1-12
An empirical study of factors influencing innovation implementation in industrial sales organizations Judith J. Marshall; Harrie Vredenburg Journal of the Academy of Marketing Science 1992 20(3), 205-215
Measuring consumer innovativeness Ronald E. Goldsmith; Charles F. Hofacker Journal of the Academy of Marketing Science 1991 19(3), 209-221
Self-congruity versus functional congruity: Predictors of consumer behavior M. Joseph Sirgy; J. S. Johar; A. C. Samli; C. B. Claiborne Journal of the Academy of Marketing Science 1991 19(4), 363-375