Measuring consumer innovativeness Ronald E. Goldsmith; Charles F. Hofacker Journal of the Academy of Marketing Science 1991 19(3), 209-221
Self-congruity versus functional congruity: Predictors of consumer behavior M. Joseph Sirgy; J. S. Johar; A. C. Samli; C. B. Claiborne Journal of the Academy of Marketing Science 1991 19(4), 363-375
Demographic contributions to marketing: An assessment Louis G. Pol Journal of the Academy of Marketing Science 1991 19(1), 53-59
Perceived environmental turbulence and its effect on selected entrepreneurship, marketing, and organizational characteristics in industrial firms Duane Davis; Michael Morris; Jeff Allen Journal of the Academy of Marketing Science 1991 19(1), 43-51