The evolving brand logic: a service-dominant logic perspective Michael A. Merz; Yi He; Stephen L. Vargo Journal of the Academy of Marketing Science 2009 37(3), 328-344
Technology readiness and usage: a global-identity perspective Stanford A. Westjohn; Mark J. Arnold; Peter Magnusson; Srdan Zdravkovic; Joyce Xin Zhou Journal of the Academy of Marketing Science 2009 37(3), 250-265
A meta-analysis of humor in advertising Martin Eisend Journal of the Academy of Marketing Science 2009 37(2), 191-203
Corporate social responsibility: attributions, loyalty, and the mediating role of trust Pavlos A. Vlachos; Argiris Tsamakos; Adam P. Vrechopoulos; Panagiotis K. Avramidis Journal of the Academy of Marketing Science 2009 37(2), 170-180
Driving forces of coordination costs in distributor–supplier relationships: toward a middle-range theory Stephen K. Kim; Rodney L. Stump; Changho Oh Journal of the Academy of Marketing Science 2009 37(4), 384-399