Knowledge that Transforms

The distinction between relatively independent versus interdependent self-construals has been strongly associated with several important cultural differences in social behavior. The current studies examined the causal role of self-construal by investigating whether priming independent or interdependent self-construals within a culture could result in differences in psychological worldview that mirror those traditionally found between cultures. In Experiment 1, European-American participants primed with interdependence displayed shifts toward more collectivist social values and judgments that were mediated by corresponding shifts in self-construal. In Experiment 2, this effect was extended by priming students from the United States and Hong Kong with primes that were consistent and inconsistent with their predominant cultural worldview. Students who received the inconsistent primes were more strongly affected than those who received the consistent primes, and thus shifted self-construal, and corresponding values, to a greater degree.

Green, Goldman, and Salovey (1993) challenged the view that “positive affect” and “negative affect” are largely uncorrelated dimensions. On the basis of factor analytic studies of happiness and sadness, and of positive and negative emotional activation (PA and NA), they claimed that a “largely bipolar structure of affect” (p. 1029) emerges when random and nonrandom error are taken into account. A reappraisal of their own findings and confirmatory analysis of additional data do not support this claim. Happiness and sadness form a largely unidimensional bipolar structure, but PA and NA are relatively independent. However, exploratory analyses yield a three-level hierarchy incorporating in one structure a general bipolar Happiness-Versus-Unhappiness dimension, the relatively independent PA and NA dimensions at the level below it, and discrete emotions at the base. We emphasize the heuristic value of a hierarchical perspective.

Moralization is the process through which preferences are converted into values, both in individual lives and at the level of culture. Moralization is often linked to health concerns, including addiction. It is significant because moralized entities are more likely to receive attention from governments and institutions, to encourage supportive scientific research, to license censure, to become internalized, to show enhanced parent-to-child transmission of attitudes, to motivate the search by individuals for supporting reasons, and, in at least some cases, to recruit the emotion of disgust. Moralization seems to be promoted in predominantly Protestant cultures and if the entity is associated with stigmatized groups or harmful to children. The recent history and current status of cigarette smoking in the United States are used to illustrate moralization.

In contrast to measures of explicit self-esteem, which assess introspectively accessible self-evaluations, measures of implicit self-esteem assess the valence of unconscious, introspectively inaccessible associations to the self. This experiment is the first to document a relationship between individual differences in implicit self-esteem and social behavior: Participants completed either a self-relevant or a self-irrelevant interview, and were then rated by the interviewer on their anxiety. When the interview was self-relevant, apparent anxiety was greater for participants low in implicit self-esteem than for participants high in self-esteem; implicit self-esteem did not predict anxiety when the interview was self-irrelevant. Explicit self-esteem did not predict apparent anxiety in either interview, but did predict participants' explicit self-judgments of anxiety. Self-handicapping about interview performance was greater for participants low in both explicit and implicit self-esteem than for those high in these measures. The experiment provides direct evidence that effects of implicit and explicit self-esteem may be dissociated.

Bilingualism provides a unique opportunity for exploring hypotheses about how the human brain encodes language. For example, the “input switch” theory states that bilinguals can deactivate one language module while using the other. A new measure of spoken language comprehension, headband-mounted eyetracking, allows a firm test of this theory. When given spoken instructions to pick up an object, in a monolingual session, late bilinguals looked briefly at a distractor object whose name in the irrelevant language was initially phonetically similar to the spoken word more often than they looked at a control distractor object. This result indicates some overlap between the two languages in bilinguals, and provides support for parallel, interactive accounts of spoken word recognition in general.

Services comprise an ever‐expanding source of employment in the world's economies and are of significant interest to both academicians and practitioners. In this study, historical perspectives from which to view service typologies are provided and four decades of service typologies are chronicled. The interest in services demonstrated by academicians is tracked over time as are the purposes for which typologies have been developed. A unified schematic representation of services is developed in which the common themes underlying service typology development are identified from both a macro and micro level. Based on this study, areas for future research are identified.