The paper by Solomon and Corbit is regarded by many psychologists as the most successful attempt so far of providing a general theory capable of explaining both psychological addiction and some people's acquired taste for exposing themselves to extreme danger. Apart from the omission of two somewhat technical sections, in which the authors relate their hypothesis to Pavlovian conditioning, the paper is reprinted in full. It is the first of a series of articles: the one which presents the hypothesis and gives an overview of its applications. The subsequent articles contain accounts of experiments designed to test the hypothesis. The behavioral hypothesis is clearly one the postulate of consumer rationality cannot very well explain. Addiction, like externalities and non-convexities, is one of those awkward exceptions that do not fit into the economist's standard models. We might, perhaps, be excused for ignoring it, if addiction were confined to a few chemical substances and due to physiological causes; but there is a growing suspicion of its being a much more general phenomenon. The psychologists' motivation theory has a large overlap with our theory of consumer preference; the Solomon and Corbit article has been chosen as a good example of their approach to a problem we have not yet considered though are likely, sooner or later, to feel compelled to consider. The approach of the article differs from and should supplement that of the more general theory of motivation which is built around the concept of arousal and formed the core of Scitovsky's account of the psychologists' view of individual behavior.
An investment model is suggested as an improvement over intuition in setting government policies aimed at providing an optimal social infrastructure for boom towns. Using the decision environment and economic characteristics of a Rocky Mountain state boom town, the model shows that low interest rates and early front-end investment produce the greatest stability, while delayed investment contributes to instability. Policy implications derive from the fact that ad valorem property taxes for investment are generally collectible only after construction is completed. Of equal importance to the timing and amount of investment funds is the source of repayment funds. These could be broadened to include wage or use taxes during the construction period.
It is becomino recocnized in the United States that nutrition in the broadest sense, that is, all substances that are ingested, is a very important factor in health, perhaps the most important over which mia,n has atny control. To some extent this insight results from observation of relations between geochemistrv and health.' For example, the relationship between iodine deficiency and enildemiic goiter has been recognized for many years. Similarly the relationislhips between iron deficiency and anemiiia and betweeni flouride deficiency and clental caries are well known. Others include zinlc deficiency and dwarfism, and lithium deficiency and mental disorders. As such relationships become better understood, large opportunities to improve health through preventive measures become available. It is most unfortunate that medical research has devoted itself almost entirely to cures rather than understanding the etiology of disease. Even nmore urgent perhaps than understanding how natural geochemlistry influences health and disease is finding out how human interventions in the chemistry of the environment ar-e related to disease. T here are many such effects possible and a number have occurr-ed on a relatively large scale. Dramatic instances of heavy mletal poisoning have happened, mlost notably in Japan. A number of combustion products discharged to the atmosphere from stationary anid mlobile sources are implicated in luing disease. But the suspected relationshlips between environmental contamination and cancer are currently receiving the most attention because in many ways that is our most important disease. Cancer incidence has been rising at an average rate of approximately 1 percent a year for somne time. Heart disease is still the largest killer, accounting for about 40 percent of total deaths in 1975 according to the National Center for Health Statistics. But the death rate from heart disease went down while cancer deaths, about 20 percent of the total, went up more than 2 percent in 1975. Contrary to the impression which might be gained from some of the more dramatic stories in the press, the long term rise has been dominated by only one form of this disease, lung cancer. Since 1930 lung canicer has been rising steadily for both men and women but much more rapidly for the former. The recent upturn in lung cancer rates for women reflects the delayed (relative to men) popularity of cigarette snmoking amiiong women. Thus, the increase in female smoking in the 1930's and 1940's may shortly cause a dramatic increase in female lung canicer rates. Stomach cancer has been trending pretty steadily clownward, although quite recently cancers of the digestive tract have shown an increase and the others have been constant. The increase in lung cancer appears, as mentioned, to be strongly related to smoking. Lest one feel complacent about the situation, however (all we have to do is stop smoking and anyway smokinig is voluntary, one might say), one should recall three sets of facts. First, the cancer rate is high in the United States, accounting for a large portion of mortality, and death from cancer is often especially painful. Second, *Prl)fcssor of Econiomics and Associate Professor of Econoimiics. respectively The Univei-sity of New Mexico. 'For a review ot the evidence, see Geochemnisatrs atid th, Enovironmenot, I, National Academy of Sciences 1974.