Corporate sponsors of defined benefit pension plans generally assume low investment risk when they have low funding ratios and high default risk, consistent with the risk management hypothesis. However, for financially distressed sponsors and sponsors that freeze, terminate, or convert defined benefit to defined contribution plans, the risk-shifting incentive (moral hazard) dominates. Pension fund risk-taking is also affected by labor unionization and sponsor incentives to maximize tax benefits, restore financial slack, and justify the accounting choices of pension assumptions. Sponsors shift toward an aggressive risk strategy when their pension plans emerge from underfunding, bankruptcy risk is reduced, or marginal tax rate decreases. Overall, we show that corporate sponsors adopt a dynamic risk-taking strategy in their pension fund investments.

We use common factor analysis on seven individual management quality measures to extract a management quality factor and examine its relationship with corporate social performance. Using managers’ draft risk during the Vietnam War as an instrumental variable for management quality, we find that firms with higher-quality managers score better in Corporate Social Responsibility (CSR). The cross-sectional results suggest that high-quality managers strategically invest in CSR when potential benefits outweigh the costs. Specifically, the positive relationship between management quality and CSR is more pronounced for firms under fierce product market competition when CSR is crucial for differentiating the firm from its competitors. Moreover, CSR becomes more sensitive to management quality when customer awareness and investor attention are high, increasing the likelihood that CSR enhances customer perception and investor trust. Finally, we find that CSR investment by high-quality managers creates more shareholder value, suggesting that higher-quality managers are more capable of “doing well by doing good.”