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An Introduction to Risk and Return from Common Stocks.

Journal of Finance 1970 25(3), 712
Part 1 The reaction of stock prices to new information technical analysis and random walks fundamental analysis and publicly available information can professional investors beat the market. Part 2 Valuation analyzing common stocks the behaviour of earnings. Part 3 Choosing a common stock portfolio the principles of portfolio selection how stocks move together measuring risk passive and active portfolios risk and return measuring investment performance.