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Legal Developments in Marketing
Legal Developments in Marketing
Pioneers in Marketing
Marketing Abstracts
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Legal Developments in Marketing
Market Segmentation
JM Introduces a New Section
Marketing Abstracts
Marketing Abstracts
Restricted accessAbstractFirst published October 1975Marketing AbstractsWalter Gross, Charles A. Bearchell, JR., and James U. McnealView all authors and affiliationsVolume 39, Issue 4https://doi.org/10.1177/002224297503900417