Knowledge that Transforms
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Nation branding : the next big thing
Marketing South Africa as a tourist destination used to be a tough job. Perceptions the world over were that South Africa was a poverty-stricken, crime-ridden, HIV-infested country somewhere in Africa. In fact, many people were hazy on the difference between Africa and South Africa.
All talk no action : taking your service promise from 'the walls to the halls'
Is it working
How much of your marketing budget should you spend on researching whether or not your ad is working?
Holding on to the talent
The scenario is one familiar to most agency employees - a new recruit, hailed as 'the best young copywriter / designer / layout artist in their class' joins the team and gets down to work, all fresh-faced and eager. 18 months later, the email goes out : the rising young star has, well, risen, and 'regrettably' will be leaving the business, continuing his or her meteoric rise through the industry on someone else's payroll.
Thinking into the box
You may have the best product in the world but if it doesn't shout 'buy me' louder than your rival's offering, then you'll have a problem on your hands. Jayne Morgan looks at what's unfolding in the world of packaging.
Make simplicity your mantra
The world has never seen anything like it. In little more than a decade, three billion people - in Central Europe, Latin America, China, and India - have become part of the global marketplace. Overnight, they have become customers for stuff they previously could not even think about. In the blink of an eye, they have become somebody's target market.
All wrapped up
Bigger is better, at least when it comes to outdoor advertising. Need proof? Take a look at the rising popularity of wraparound billboards.
A tribute to Dr. Anton Rupert 1916 - 2006
Anton Rupert was a man that to many around the world was a giant of business. He certainly founded a great South African dynasty.
Would you like to try...
It's Saturday morning, and the supermarket aisles are full; not only with shoppers, but with promoters urging consumers to try their products. Just how successful are these in-store sampling promotions?