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Cost Justification
Mathematical Models of Market Simulation
Marketing-research people are becoming increasingly interested in the various mathematical simulation techniques and models being developed, both in universities and in business firms. Many of these techniques are being used to solve marketing research problems that previously have been unsolvable, or “solved” by the “seat-of-the-pants” method.
Marketing Articles in Review
The Distribution of Industrial Electrical Products
The industrial segment of the electrical industry has carved out some time-tested methods of distribution. But the flood of new products and the intensified price competition in many lines is threatening established marketing channels. The author discusses the challenge to the middlemen engaged in the distribution of these products.
Marketing Articles in Review
The Outlook for Capital Spending in the 1960s
The following article reviews the development of a new and impressively accurate study in this vital field. In addition, the outlook for capital spending in the 1960s is reviewed.
The Yearbook of Agriculture 1959, Food
Myths about Convenience Food Costs
These are some of the questions that have been debated in Congress, the press, and within the food industry as pre-cooked meals, cake mixes, frozen fruits and vegetables, and a host of other convenience items have grown in popularity. In the past few years an increasing volume of material has been coming from the U. S. Department of Agriculture that throws more light on these controversial questions.