Knowledge that Transforms

More and more illustrations are coming into focus that demonstrate the increasing efficiency of foreign producers compared with American manufacturers. Indeed, foreign competition has become a real threat to the economic and marketing supremacy of American firms in world markets. To meet this challenge, growing numbers of American enterprisers are seeking direct overseas investments. This article throws some light on the possibilities and economic opportunities of such investments in Europe.

The economy should reach new peaks in 1960, but with less of an improvement than in 1959. Total disposable personal income should reach the record total of $354 billion. Prices will increase only slightly. Personal consumption expenditures will also reach new heights, with spending on durable goods leading the way. Demand for credit will be heavy. Some shrinkage of the housing market is expected. A recession seems unlikely before the latter part of 1960 at the earliest.