Knowledge that Transforms

This article describes a “user-nomination” research methodology for identifying nonusers of a product or service. The case history describing the technique is from a study by Opinion Research Corporation.

Clearly recognized in the President's 1962 Economic Report to Congress is the fact that “faster economic growth in the United States requires, above all, EXPANSION OF DEMAND.” But most academic economists remain critical, ignoring or denying the contributions of creative marketing to a dynamic economy and questioning marketing's value as a progressive social force.

Because of the Census Bureau's methods of tabulating, there are distortions with respect to sales by food brokers. These affect Census of Business data.

Accuracy in consumer surveys can be influenced greatly by the degree to which the interviewer is “accepted” by the persons he seeks to question. Can the refusal rate be cut and the degree of acceptance increased if respondents are contacted by letter or phone before the interviewer's visit?

Modern marketing techniques are now being used by the federal government in order to increase the return on its sales of surplus property. The author presents a general review of the government's sales practices, as carried out by the agency chiefly responsible for disposing of surplus property.