Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior M. Joseph Sirgy; J. S. Johar; A. C. Samli; C. B. Claiborne Journal of the Academy of Marketing Science 1991
Self-congruity versus functional congruity: Predictors of consumer behavior M. Joseph Sirgy; J. S. Johar; A. Coskun Samli; C. B. Claiborne Journal of the Academy of Marketing Science 1991 19(4), 363-375
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence M. Joseph Sirgy; Dhruv Grewal; Tamara F. Mangleburg; Jihye Park; Kaye Chon; C. B. Claiborne; J. S. Johar; Henk Berkman Journal of the Academy of Marketing Science 1997