Knowledge that Transforms

Product reviews by third parties are growing in popularity. This paper examines when and how a manufacturing firm should adapt its marketing strategies to such reviews. For example, should a firm r...

The sales of appropriate merchandise is essential for performance of every retail enterprise. The way that products are displayed within retail sales object will be in so much important as the merchandise is considered a pad of the perceived image of that outlet. Thus, assorted products speak to their consumers as far as to what they [the consumers] can expect, and they signal off a number of marketing messages as well. Merchandising is the key element in attracting the consumers and in encouraging of repeated purchases. The question then could be: products or services?, yet the retailer's future will depend on his ability to develop the best sale offers. The selection of appropriate merchandise, and that would be the one [merchandise] that is in accordance with outlet's image, requires careful planning which, again, needs to be related with the direction the seller is following. Managing of the product assortments' dimensions emerges from the retailer's strategic planning, therefore, the decisions made on the inclusion of novel products as well as about deleting of the old stock are deemed (to be) strategic.

We introduce methods from statistical learning theory to the field of conjoint analysis for preference modeling. We present a method for estimating preference models that can be highly nonlinear an...

This paper draws on the quality profitability emphasis framework of Rust, Moorman, and Dickson 2002 Rust, Roland T., Christine Moorman, Peter R. Dickson. 2002. Getting returns from service quality:...

Over the years, researchers have found that promotion makes consumers switch brands and purchase earlier or more. However, it is unclear how promotion affects consumption, especially for product ca...