Knowledge that Transforms

The results are reported of a questionnaire survey of corporate managerial approaches to productivity. The sample comprised 146 large industrial companies, of which 96 were American, 25 British and 25 Japanese. Responses from the total sample were used to construct a managerial interpretation of productivity. A comparison was then conducted among the three national samples. Although productivity improvement was reported as being a matter of significant corporate concern in all three countries, greater priority was expressed by the British and Japanese than by the American managers. The British and American managerial approaches to productivity appear to be broadly similar, but with the exception that the British focus much more single‐mindedly on labour productivity as the central issue. The Japanese responses convey a proactive, long‐term approach to the management of productivity, with research and innovation being accorded to pre‐eminent role. The implications of the findings are briefly discussed and directions for further research are suggested.

MNC‐Third World business undertakings have often faced disappointing results. Partly because of this, the environmental forces in the developing nations have become more constraint‐ridden for the operation of multinational firms. In this article, proposals are made on how the results of business co‐operation between MNCs and Third World regions may be improved by attempting to structure appropriate linkages among product/market choices, types of business agreements and generic strategy considerations.

This article reports the findings of an extensive study of the process by which corporations manage their external affairs. The major portion of the data is drawn from the responses to a ten page questionnaire sent to 1000 of the largest corporations in the U.S.A. With a response rate of over 40 per cent, this is the largest database yet assembled with respect to the management of external affairs. The author has determined that the influence of public affairs offices varies considerably from industry to industry and from company to company, and this article identifies the factors which correlate strongly with a high degree of influence. In addition, the article identifies the factors which correlate strongly with a high degree of corporate influence in Washington.

Strategic management cannot ignore the place of applied business ethics in organizational planning and decision making. This article establishes some of the aspects that make business ethics unique, together with the necessary steps for making them an effective contributor to business performance. The focus is upon applied business ethics—patterns of conduct. The usefulness of business ethics is discussed in terms of its dependence upon the total objectives of the firm, the identification of relationships and interests of affected parties in the relevant environment, and the recognition of the need for consensus and for positive implementation procedures. These structural requirements and constraints constitute a system through which effective action can be attained as management addresses the various moral, social and human elements with which business ethics has to deal. In this paper the author is not presuming to offer substantive answers to all, or even a few, of the ethical dilemmas and conflicts that business firms (or anyone else) cannot escape. Instead, what is proposed is a pragmatic approach outlining a path that can help to determine where we are, who is involved, what are the options, what are the dimensions and parameters of the problems in a businesss context, so that ethical issues (even those where uniquely ‘right’ answers are unattainable) can be treated with intelligence and fairness.

Considerable debate has recently emerged concerning the comparative effectiveness of two methods of inquiry recommended for use in strategic decision making: dialectical inquiry (DI) and devil's advocacy (DA). Much of the comparative research surrounding this debate has made use of the Multiple Cue Probability Learning Paradigm (MCPLP). The equivocal nature of previous research findings using this paradigm and others, along with results from the present research indicating potential order of presentation effects, raises serious questions concerning previous operationalizations of these two methods.

This paper examines the effects of extreme degrees of environmental uncertainty on strategic planning in the U.S. Savings and Loan industry. Results suggest that top management's interpretation of the environment is a strong moderator of the link between environmental uncertainty and the extent of long‐range planning.

Although much criticized in the business press and no longer featured as a leading product by the Boston Consulting Group, the cows, dogs, stars and question marks of the growth/share matrix have become part of the language of business strategy. Their images are powerful, as are the oversimplified prescriptions for action which students and managers may attach to the images: we should kick the dogs, cloister the cows, and throw our money at the stars. To avoid those oversimplifications, we must remember that the dogs may be friendly, the cows may need a bull now and then to remain productive, and the stars may have burned themselves out.