Rejoicing, regret and stock returns – US and international evidence
We introduce a novel measure for investors' Degree of Rejoicing and Regret (DRR) and test its power to explain cross-sectional stock returns. Consistent with investors demanding compensation for anticipated regret, a portfolio of low-DRR stocks outperforms that of high-DRR stocks by 16.45% annually in the U.S. market. This DRR effect is present globally across 44 markets and is stronger in countries characterized by higher individualism, greater uncertainty avoidance, and weaker investor protection. Our analysis highlights the crucial role of rejoicing, a previously underemphasized component of regret theory, and demonstrates that our DRR measure subsumes the pricing power of existing regret-only proxies.